A few days ago my kids and I helped to rescue a baby elephant seal who had come up on the shore of a small beach in Santa Cruz, California.
I’ve heard it said that we make decisions with our hearts, and then later validate them with data. Hence the importance of nonprofit communicators appealing to readers’ emotions.
Well, this experience really underscored that for me. Not just creating the connection, but continuing it. Hear how I learned about The Marine Mammal Center, and how they’ve made it easy for me to continue being a part of their work even after Bjorn and I parted ways.