S1 E12: How to Focus Your Nonprofit’s Communications Efforts to Maximize Results

This week we hear from a listener who is already maxed out in managing all the communications for a nonprofit, but looking for ways to “work smarter,” essentially – to better understand what’s working, and do more of it, to help the organization increase its online presence, and recruit more volunteers and donors.

Special guest Rebecca Reyes helps me respond! Read more

S1 E09: How to Thrive When Your Boss Won’t Listen

Do you ever feel like your boss is the biggest obstacle to getting your work done effectively?

This week we hear from a listener whose boss insists on writing long academic text for her nonprofit’s newsletter, in spite of her efforts to show best practices and data that show that less is more in 21st century communications.

This is one of several situations where the boss won’t listen, and stands in the way of our listener doing the job she was hired to do. The fundamental disagreement has them constantly butting heads. But the writer isn’t ready to leave her job, because in all other ways it’s a perfect fit.

In this episode we talk about accepting — and working within — things that can’t be changed. Read more