S1 E17: The Way We Say Thanks
Podcast: Play in new window | Download
April shared an article called “Stop Making Gratitude All About You“, and asked for my thoughts on how it relates to nonprofit communications. We talk about:
- other-focused gratitude (emphasizing the goodness and motivations of the giver) as opposed to self-focused gratitude (emphasizing on how the recipient benefitted)
- how nonprofits can use other-focused gratitude to strengthen relationships with donors, volunteers and colleagues
- how zooming in and out, in space and time, can help us keep things in perspective: staying mission-focused, picking our battles, and making sure we take good enough care of ourselves
- stories and lessons from a visit with my 98-year-old grandma this week!